The Sephora + Pantone Color IQ Foundation System
Ah, technology… It's not just for sending obnoxious text messages to your best friend near how you really feel about capri pants anymore.
At Sephora tech is also helping women (and makeup-lovin' dudes) become a better foundation match.
At the intersection of makeup and microprocessors, the Sephora + Pantone Color IQ organisation promises to put processor cycles to piece of work to aid you lot find an verbal foundation shade lucifer.
At least that's the idea.
"Color IQ is the start and only beauty service to scan the surface of your skin, assign information technology a Color IQ number, then find your scientifically precise foundation match from over ane,500 options."
— sephora.com
How does it work?
I'g glad yous asked! 🙂
A Sephora makeup artist places the Color IQ device, which basically looks similar a hybrid handheld camera/Star Expedition tricorder, against your skin in three places to take color readings.
You can match to either your confront or neck. I opted to get with my neck, considering my confront is much redder (I utilise a lot of exfoliating products).
The device uses that data to assign yous a Pantone Color IQ number, which it then matches from amidst all of the foundations Sephora carries.
My Pantone Colour IQ number is 3Y09.
"3Y09, please study to the medical bay for assimilation!"
The Starfleet cadet/makeup artist who helped me explained that the "Y" in the Color IQ number refers to the overall peel tone (mine is yellow), while the numbers at the end refer to its depth, or darkness.
A Color IQ scan and shade matching is free, and it takes less than 5 minutes. No demand to make an appointment, either. And when yous're done, yous can email yourself the listing of products it generates.
Color IQ is available at present at all Sephora stores. Click hither to observe a location well-nigh you.
By the way, I ended up grabbing one of its recommendations for me — Laura Mercier Smooth Finish Flawless Fluide Foundation in Chai. I oasis't worn it yet, but y'all'll be the first to hear how information technology turns out. 🙂
Your friendly neighborhood dazzler addict,
Karen
P.S. Happy hump twenty-four hour period, fellow beauty bounty hunter.
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Source: https://makeupandbeautyblog.com/makeup-tipshow-to/sephora-pantone-color-iq-foundation-system/
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